Your website is dead without traffic. But getting all the traffic in the world without increased revenue is a waste of opportunity. In fact, if you run a business that operates solely online, you’d be out of business in no time if you continue paying hosting fees plus other fees that come with maintaining a highly visited website without any revenue to show for it.
Often, your ability to offer the right product and incentive is based on the information you have gathered during the awareness and comparison stages, when you qualified your visitors and identified areas of greatest concern for them. To the extent that you have invited your prospective clients and customers to tell you about themselves, it will be easier and easier to get them to buy.
The latest research from Google underscores the importance of having a mobile-friendly website. As consumers continue to spend more time on mobile devices, mobile page load speeds are critical to a good user experience. Over 50% of mobile users abandoning sites that take longer than three seconds to load, but most web pages take a lot longer to load, creating a significant gap between consumers' expectations and most businesses' mobile capabilities.