As you’ll notice, the most popular parts of these hotspots are bright yellow or orange. If the nav bar links or search field are blue (a much cooler, more subdued color), then there’s something about your site people are not finding useful, or they don’t trust. If embedded links in content are blue, that means visitor aren’t clicked. Why? It could be that visitors are getting the information they want right away and then leaving.
Just as there are many scams trying to sell you their online training programs, and promising riches beyond your wildest dreams, there are also many traffic programs selling their traffic and promising you the best targeted traffic you can get, that end up being worthless. Lets break this down into the different types of traffic that you can pay for, and then narrow it down to which ones you could possibly benefit from and which ones you should stay away from.
"Mobile is critical — Google has finally noted that more than half of searches are conducted on mobile, and this will only go up as computing becomes even more ubiquitous," Noah Jessop, head of data for Liquid PCH, told Marketing Dive earlier this year. "The shift to mobile is only going to increase — and unprepared marketers will be left trying to catch up."