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WTG Traffic is the perfect kind of traffic for building a list. If you can get this traffic to convert into an email list you will be way ahead of the game. Once you have an email address, now you will be able to market to that person over and over again. If you’re not collecting emails for your list then chances are you will never see that person again, they will end up being someone that just passes through.
Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.