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Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
The traffic it`s self can not damage the website, nor the website`s page ranks; as a mater of fact it can improve page rank of the site. But, it may damage your web-server if not properly configured, or it`s resources are not adequate; slowing it down, due to the amount of traffic it has to handle; or even in extreme cases, even shutting it down for god.
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Bid on targeted, descriptive keywords. So don't just bid on "sock;" bid on "red wool sock." Not only are targeted keywords and phrases usually cheaper to bid on--they'll also attract more qualified potential buyers. Use a keyword selection tool like Google's AdWords Keyword Tool to research targeted keywords that attract maximum traffic for minimal cost-per-click.
For a website to be successful it all starts with landing pages that convert well and have high conversion rates. This means that a high percentage of the people that visit your website also actually perform a desired action. A desired action could be the purchase of a product, a membership registration, newsletter subscriptions or clicking on an advertisement, but it can also be any action that you want your visitors to do that goes beyond simple web browsing.
Some images taken from Analytics that show what happens to the visits of your site, and it is not hits or whatever sessions, but visits from a specific searched keyword from Google: our system searches the keys you selected, for example ” kitchens components ” in Google and then the SERP (Search Engine Result Page) select your site and hits a session/visit.
However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
Focus on “dwell time” (how long site visitors spend with your content), rather than vanity metrics like pageviews. Creating quality content is extremely important because Google cares about how deep people navigate into your site, whether they hit the back button, and worst of all, whether they return to the search results page because they didn’t find the information they were looking for.