Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
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I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
Often, your ability to offer the right product and incentive is based on the information you have gathered during the awareness and comparison stages, when you qualified your visitors and identified areas of greatest concern for them. To the extent that you have invited your prospective clients and customers to tell you about themselves, it will be easier and easier to get them to buy.
Targeted Organic Keyword traffic is directly linked to your SEO (search engine optimization) efforts and Increase organic traffic. The higher ranking you can attain for competitive keywords, the more organic traffic you can expect. Websites that feature consistently updated blogs, for example, will see a steady increase in organic search traffic and subsequently, enjoy improved positioning in search results. As a marketer, it is important to review your keywords and identify new ranking opportunities each month.
Thank you. I never figured out why some SEO analyser tools were picking all the wrong keywords. It seems my theme uses the h1 tag for all that. I am going to fix that right away… I also liked what you said about the side bar. But I had a question. On a monetised site, where should the ads be placed if not the sidebar? Personally I am not a fan of inserting ads in the blog post. I like to keep them clean… Thanks again. This was very valuable advice.
Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on the idea of sharing their website’s performance with competitors. While many tools available can estimate the number of visitors a website receives, limited software options may determine any website conversion rate.
Focus on “dwell time” (how long site visitors spend with your content), rather than vanity metrics like pageviews. Creating quality content is extremely important because Google cares about how deep people navigate into your site, whether they hit the back button, and worst of all, whether they return to the search results page because they didn’t find the information they were looking for.