I think your intention to think long term is very smart. PPC is short lived and leaves very little traffic after the payments are gone. I would focus on a long term strategy that includes some serious social bookmarking as well as twitter campaings, facebook likes and google + likes. This will give you excellent visibility on search engines and you will get higher quality traffic which means better sales.
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I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
I see it time and time again: The number-one challenge faced by brand-new internet business owners is a lack of traffic. Obviously, if your website isn't getting any traffic, you're not generating any sales. And what's worse is that without traffic, you can't test the key components of your sales process. And if you roll out a large traffic campaign before you've tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.
Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
Fab Ramsay! What a post dude. Passion screams at me. You can follow practical easily if passion fuels your following. If that makes sense. I don’t pull in that type of Google traffic but I have the passion to fuel my drive, to reach that point. Really, loving what you do makes what you do fun, and if you’re a fun loving blogger you’ll detach from outcomes to do the slow stuff, mentioned, that leads to these staggering results. Thanks dude, what a resource!
Regardless of what kind of website you are running or your reasons for running it, you’ll want traffic coming in at a steady or increasing stream. There are many ways that you can actually achieve high traffic numbers, but the easiest ways are definitely with the help of software and tools. When you google alternative tools for website building, for example, you could find traffic-boosting products quite easily.
It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.
It’s become even more important now thanks to the mobile sector, where there are plenty of prospective clients compared to the computer scene. While different search engines do come with select distinctions in their algorithms that affect how many regular visitors your site gets, the way to optimize your website for all of them are generally the same. You just need to make sure that you have the right keywords, have great links on your site, and excellent content.
As you’ll notice, the most popular parts of these hotspots are bright yellow or orange. If the nav bar links or search field are blue (a much cooler, more subdued color), then there’s something about your site people are not finding useful, or they don’t trust. If embedded links in content are blue, that means visitor aren’t clicked. Why? It could be that visitors are getting the information they want right away and then leaving.