Having a micro-influencer publish a blog post on your site can help to increase your web traffic, as they are likely to share the post with their large audience. It can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post, or you could turn an interview with the influencer into a blog post that is likely to get traffic.
Next I would look at the Exit rate (The percentage of people that left on a given page). The Exit rate is useful for identifying common pages that people are leaving your site on. This often points to problems on the page or shows you that people are not finding what they want (for example if a search result page is a common exit point). I order this report by Exit rate, filtering out outliers first.
Visitors’ intent as they browse your website has a direct impact on your conversion rates. Are visitors coming to your website to research products with the intention of buying online? Or are they taking information from your site back to brick-and-mortar stores to buy there? It depends on the nature of the product you offer and how visitors view it. This answer is focused on visitor-centric information and not on factors you control, such as website messaging, design, copy, etc. These are the three different categories of visitors’ intent:
I was one of those folks who simply stumbled across your blog in a google search about starting a blog a couple weeks ago. I am one of those folks who has been tinkering and researching blog fine-tuning for a few years now. I have never learned more from one blog. Your content is consistently relevant, and applicable. You clearly live (in the blog world) exactly what you preach and I am very thankful to have come across your blog. Thank you for continuing to share your knowledge, your expertise, and your trials and errors. I’m sure I will have a question or two down the line, but just wanted to take the time to say “Hello!” and thanks.
7search: 7search is another PPC “Pay Per Click” source that is not so well known. The fact that they are not as well known as the heavy hitters like Google, Bing and Yahoo gives you a little advantage as far as pricing goes. You can easily set up a campaign and choose your keywords with prices that range in the pennies per click. You can also set your own daily budget so you will not run over the allotted amount you’re willing to spend.
Focus on “dwell time” (how long site visitors spend with your content), rather than vanity metrics like pageviews. Creating quality content is extremely important because Google cares about how deep people navigate into your site, whether they hit the back button, and worst of all, whether they return to the search results page because they didn’t find the information they were looking for.