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Once you decide which kind of traffic you want to buy, it’s time to compare some prices. Of course, you may decide to go with a combination of traffic directing deals. This means, in order to calculate the cost, you’ll need to add up all of them together. When it comes to pay-per-click, prices can vary greatly. It all depends on where your ad or link is placed. For example, an ad on a high traffic website with great click-through rates is going to cost you a lot more than one on a smaller site. Also, when you pay for those top sponsored search spots, you do tend to pay a high price.
"Mobile is critical — Google has finally noted that more than half of searches are conducted on mobile, and this will only go up as computing becomes even more ubiquitous," Noah Jessop, head of data for Liquid PCH, told Marketing Dive earlier this year. "The shift to mobile is only going to increase — and unprepared marketers will be left trying to catch up."
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