You want your request to be thorough and professional. If you can present a persuasive argument for why the link request benefits both of you, you stand a better chance of forging a connection. And if you're really eager to get your link on their site, be prepared to up the ante by offering them a commission or a link on your site in return. The investment could be well worth the extra exposure your marketing message receives.
Use online dictionaries of synonyms like Reference.com to generate synonyms for your main keywords. Other similar tools include Thesaurus.com, Oxford Thesaurus, or Synonym.com. Even if you write blog posts for a very specialized niche, you should still be able to find synonyms that Google can then pick up to better understand and rank your content.
We also trained a deep neural network—a computer system modeled on the human brain and nervous system—with a large set of bounce and conversions data. The neural net, which had a 90% prediction accuracy, found that as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. Similarly, as the number of elements—text, titles, images—on a page goes from 400 to 6,000, the probability of conversion drops 95%.8
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
Last month, in an effort to get a better sense of how Google’s advertising partners are doing, we did an analysis of 11 million mobile ads’ landing pages spanning 213 countries.5 That analysis confirmed our thesis: Even as most traffic is now occurring on 4G instead of 3G,6 the majority of mobile sites are still slow and bloated with too many elements.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market.
You have also mentioned Quuu for article sharing and driving traffic. I have been using Quuu for quite sometime now and I don’t think they’re worth it. While the content does get shared a lot, there are hardly any clicks to the site. Even the clicks that are there, average time is like 0.02 seconds compared to more than 2 minutes for other sources of traffic on my website. I have heard a few guys having a similar experience with Quuu and so, I thought should let you know.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
This ensures that you will only get the best high quality targeted website traffic possible. This is important as this will significantly boost your rates of conversion for the products and services you offer and to the type of customer that you want. This will also boost your website ranking in search engines especially Google. More Google searches mean more visitors and more visitors means more sales.
hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?
It’s become even more important now thanks to the mobile sector, where there are plenty of prospective clients compared to the computer scene. While different search engines do come with select distinctions in their algorithms that affect how many regular visitors your site gets, the way to optimize your website for all of them are generally the same. You just need to make sure that you have the right keywords, have great links on your site, and excellent content.
What makes an expired domain especially attractive is how beneficial it is for a website’s off-page search optimization. In the ideal case, the existing backlink structure can be kept and used. This saves a lot of work, as there’s now less pressure to continuously build inbound links. Generally, the value of a website grows organically over several years. The value of the domain increases with the search engine ranking and backlinks. The acquisition of an expired domain is a great opportunity for website operators to shorten this long path.