Those are some beginner ways of segmenting users or figuring out what they are trying to do on your site, some proactive ways to segment is the use of Custom Variables. Most people use these to track “logged in users” or what affiliate someone came from, but what about tracking those people who found no search results? That’s what I did here, and there is no surprise there is $0 revenue from those users… perhaps an opportunity to use spelling correction or show similar products.
Google AdWords: This is also known as Google PPC (Pay Per Click). Google AdWords is a great way to get your page, post or any article onto the first page of Google search literally within minutes. However this is not something for people that don’t know what they’re doing to play around with as it can end up costing more money then you make. Google virtually allows you to purchase first page placement, but there is a technique to setting up your campaigns.
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I wanted to expand on your point regarding re-investing some money into paid advertising. What good about putting money into AdWords, is that (aside from getting good traffic) you can use the search term report and see what people were actually searching for that triggered your ads and clicks. This is super helpful in developing a content strategy for SEO. Obviously with Facebook , this is not possible.
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