Increase brand recognition. Focus on multiple channels so that people see you in many places. People are drawn to what’s familiar. Familiar = Trust at a very primal level in humans. If they saw you on site A, they may ignore you because they don’t know you. But you’ve created a sub-concious imprint in the mind. When they see you on site B or in a search, they are more likely to click on your site because you seem familiar. This effect is compounded by being more places that your prospective customers are. Your channels of focus will depend on what you’re selling. Some of these channels include Industry Forums, Quora, Twitter, FaceBook, Linkedin, Instagram, Blogs, etc.
The quality of a blog’s content generally has to be excellent in order to attract or increase the number of visitors, but the matter of actually classifying content as excellent can be a bit confusing. As such, it’s best to stick with the general rules. One is to check for grammatical or spelling mistakes. Two is to keep your choice of words very simple where possible. Three is to structure them in such a way as to make them eligible for visitors.
Marketing Automation has been one of the biggest trends for businesses this year. No wonder most successful users declare marketing automation as “very important” to the overall success of their marketing across channels. With a simple if-then logic you can easily plan every detail of your brand’s communication. This week we have introduced three more conditions to our marketing automation tools that will help you convert visitors into satisfied customers.
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