Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you can generate. So driving more traffic to a site is really a no-brainer for most businesses, but what are the best ways to do it in 2018? Here are five of the most effective ways you can boost traffic with minimal effort.
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What do these stats mean? First, these are from a profile I use that broadly groups types of content into single URLs. This site has over one million URLs, and I find most useful to categorize everything into types of pages (you can do this with filtered profiles in GA, which is probably the topic of another post). You can see the Index page of the site is how most people are entering by far. 22% bounce immediately, meaning something about the home page felt completely wrong for whatever those people were looking for. We’ll examine how to improve that number in future posts. You’ll notice a few popular blog posts have much higher bounce rates. These are the “Miss Untargeted” that are coming to your site for one-off content, but are probably not interested in buying whatever you are selling. It is interesting to note that one blog only has a bounce rate of 50%, indicating there is something about that post that invites people to dig further into your site.
Many people regard expired domains as website addresses that were previously in use, but have become available for re-registration after the contract was terminated or ran out. The life cycle of a recently-available domain can have a positive as well as a negative effect on the search engine ranking. The focus is primarily on inbound links that come from other websites.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
Step 4: Give away irresistible free content for priceless publicity. Believe it or not, a really easy, frequently undervalued strategy for getting traffic is giving away free content to other websites. Even just two or three well-written articles can generate truckloads of traffic, as long as they don't contain a sales pitch. You want to include rare, hard-to-get information that'll lend your articles automatic value--the kind of information that establishes you as an expert in your field.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
Hi Brian! I enjoy reading your posts and use as much info as I possibly can. I build and sell storage sheds and cabins. The problem I have is that there are no top bloggers in my market or wikipedia articles with deadlinks that have to do with my market. 95% of my traffic and sales are generated via Facebook paid advertising. Would love to get more organic traffic and would be interested in your thoughts concerning this.
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
Your website is dead without traffic. But getting all the traffic in the world without increased revenue is a waste of opportunity. In fact, if you run a business that operates solely online, you’d be out of business in no time if you continue paying hosting fees plus other fees that come with maintaining a highly visited website without any revenue to show for it.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.
The data we present in this article comes from a variety of sources including Invesp internal metrics on over 300 websites we track. We also use publicly available data from several analytics and personalization software companies. The data provided in this article tracks metrics from September of 2009 to June of 2018. We also update this article regularly as new data becomes available.
So, you have downloaded your links profiles on a CSV and you now have an extensive list of all your linked domains. If you have been doing SEO for 8+ years like me you can probably just know from analysis which links are bad from a TLD and URL point of view. If you do not know too much you can use tools such as Link Detox: http://www.linkdetox.com/ to complete analysis of your link profile. I would always consult the advice of an expert SEO in this instance because it is easy for these tools to mistake good and bad links.
There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so.
Hi Brian, i absolutely love your content.My competitors and influence rs are very strong-most of them government bodies or supported by government, or travel guides known worldwide.I constantly follow them,get onto them.like,share,comment etc.they share photos that are submitted to them,and i do photography myself which takes hours and still can’t reach out big audience…Any idea please what could i create that my influence rs would love to share (hard to find out what they care,they get 100’s photos submitted daily and collaborate with other big names…) Please help me.
Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
The quality of a blog’s content generally has to be excellent in order to attract or increase the number of visitors, but the matter of actually classifying content as excellent can be a bit confusing. As such, it’s best to stick with the general rules. One is to check for grammatical or spelling mistakes. Two is to keep your choice of words very simple where possible. Three is to structure them in such a way as to make them eligible for visitors.
When we receive your order, we first need to approve it and to make sure your website meets all of our Terms of service. We then match and check your selections on our advertising network to make sure we can supply all the amount of visitors you need. Right after that, we create a new advertising campaign for you with targeted ads and put your website into our service queue based on your selections- now your campaign is ready to start. Very soon you will begin to get targeted visitors traffic to your website all are unique targeted visitors.
When it involves obtaining a lot of organic traffic there ar sensible ways in which and there ar higher ways in which. There are some downright awful ways in which ought to be avoided in the slightest degree prices. i will be able to bit on all of those in additional detail. If you’re able to place the add and increase your organic traffic the correct manner, these ar the items you would like to begin doing.
Mr. Shotgun – This guy isn’t great at searching, just average. If he wants to buy a new 2012 Audi A6 with leather, his query is probably just “audi”. Then he clicks on the first search result he gets without reading, hits back, clicks the next one, hits back, until he finds something that kind of meets his expectations. These are the people that end up on page 5 of Google result and kill your bounce rate if you don’t have a clear message.
By addressing these issues on your website, you should be see major gains in your website's performance. But these aren’t the only factors that can affect your ability to convert visitors into customers. If you have another tip on an issue you discovered that was causing visitors to leave your site without buying, leave a note describing both the challenge you faced and how you resolved it in the comments section below.