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I think your intention to think long term is very smart. PPC is short lived and leaves very little traffic after the payments are gone. I would focus on a long term strategy that includes some serious social bookmarking as well as twitter campaings, facebook likes and google + likes. This will give you excellent visibility on search engines and you will get higher quality traffic which means better sales.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
Overwhelmed!! Starting a blog to get people to book my luxury resort for 2!! Baby boomer with zero knowledge of any of this stuff! Mind boggling! Goal is 52 weekly posts, using Serpstat to find keywords and what is working for my competition. They have $7000 a month for ad words I have zero! So how does one write 52 posts on luxury hotels, luxury travel, a resort for two, etc… I have such a niche market. An amazing mom trying to jump into a millennial on-line world.
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It’s an awesome post which I like the most and commenting here for the first time. I’m Abhishek founder of CouponMaal want to know more like you’ve said above in the points relaunch your old posts. Here I want to know is there any difference between changing the date, time and year while we’re relaunching old post OR we should relaunch the old post with the previous date, time and year. I mean it matters or not.
The transaction stage involves providing specific incentives for visitors to buy right now. It involves “harvesting the seeds” that you planted during the awareness and comparison stages. The transaction stage is where you get down to business and ask for the sale, describing a specific product or service and providing an incentive to act right now. 
Another great use for tools that can help you boost your traffic numbers is for marketing. You can basically automate your social media efforts through various amazing tools that are available both for free and paid. Both have their pros and cons, but the important thing to remember is that you have options with regards to this particular aspect. If you don’t want to micromanage your marketing efforts, why not simply outsource that to a robot?
Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.  

Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.
Marketing Automation has been one of the biggest trends for businesses this year. No wonder most successful users declare marketing automation as “very important” to the overall success of their marketing across channels. With a simple if-then logic you can easily plan every detail of your brand’s communication. This week we have introduced three more conditions to our marketing automation tools that will help you convert visitors into satisfied customers.
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