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I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
There is some talk amongst SEO experts and gurus how CTR could be the biggest SEO factor of them all. That Google ranks sites high in the SERPs by which ones are clicked on the most and not by how many backlinks they have or how great their on-page SEO is. That does help but there is indeed some direct correlation in this claim as it makes sense since Google wants to rank the best, most perfect choice for a searcher and one way of knowing that, is by ranking the site that gets the most clicks highest in the SERPs.
WTG Traffic is the perfect kind of traffic for building a list. If you can get this traffic to convert into an email list you will be way ahead of the game. Once you have an email address, now you will be able to market to that person over and over again. If you’re not collecting emails for your list then chances are you will never see that person again, they will end up being someone that just passes through.
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Next look at where your most valuable traffic is coming from. I would do this by going to Sources->All Traffic, clicking ECommerce at the top, and then sorting by Ecommerce conversion rate. In this case, once you take out a few outliers, it looks like search engines (both paid and organic) are giving us the most valuable traffic. Another case of how blogs, social networks, etc… will increase overall traffic but not necessarily contribute to the bottom line (these things may be valuable for SEO though, so I’m not saying don’t do it, just don’t focus on overall traffic numbers as a KPI)
Increase brand recognition. Focus on multiple channels so that people see you in many places. People are drawn to what’s familiar. Familiar = Trust at a very primal level in humans. If they saw you on site A, they may ignore you because they don’t know you. But you’ve created a sub-concious imprint in the mind. When they see you on site B or in a search, they are more likely to click on your site because you seem familiar. This effect is compounded by being more places that your prospective customers are. Your channels of focus will depend on what you’re selling. Some of these channels include Industry Forums, Quora, Twitter, FaceBook, Linkedin, Instagram, Blogs, etc.
Influencer marketing drives traffic because most people trust recommendations from friends and influencers more than they trust companies’ ads and marketing. When an influencer recommends your product or services, the people who follow that influencer are sure to check it out. Because of this, influencer marketing is an effective way to attract visitors to your site, to get leads and make sales. To use this effectively, it’s important to identify and work with trusted influencers in your niche.
Not sure exactly why, perhaps I used a number too big and since my page is about classifieds, it probably seemed too much to browse through 1500 ads, I assume? Somewhat like you would post 800 tips for better ranking? Don’t know, will try to change things a bit and see how it goes, but you really gave me some new suggestions to go for with this article. Thanks again 🙂
Nice post. I was wondering if all this content of your strategy was been writien in blog of the site, or if you added to content in some other specific parts of the sites. I don't believe 100% in the strategy of reomoving links. If Google just penalize you taking into account your inbound likes, It would be so easy to attack your competitors just by buying dirty link packages targeting to their sites.
By addressing these issues on your website, you should be see major gains in your website's performance. But these aren’t the only factors that can affect your ability to convert visitors into customers. If you have another tip on an issue you discovered that was causing visitors to leave your site without buying, leave a note describing both the challenge you faced and how you resolved it in the comments section below.
Harris announced in his top story what conspiracy theorists long suspected. 'Tens of thousands' of Clinton votes had been found in a warehouse in Ohio. Police were investigating, according to Harris’ article. He even added a stock image containing a warehouse worker and the alleged ballot papers in boxes. To accompany the image, Harris added the story of a supposed plot with the aim of influencing the outcome of the election. The plan was to smuggle the ballot papers under the completed ballot papers on the day of the counting, making Clinton the unlawful winner.