Miss Untargeted – This is the visitor you get from Reddit, Hacker News, Drudge Report, etc… when you post a great blog. They give you that big awesome spike in traffic that never seems to result in increased conversions. They make you feel good about your traffic numbers, but really they have no intention of converting on your website. They also make your site-wide conversion numbers useless, and cause Sys Admins to pull their hair out.
Botman 9000 – Some percentage of your traffic will be bots, spammers, or others who have no intention of using your website like a real person, let alone buying something. While the bots won’t usually show up in your analytics, they will often submit forms and do other things that makes your “back end” numbers never quite match up with the Analytics numbers.
Our targeted traffic services are world class and we are a step above our competitors. We have done a detailed review of our competition and what we found is that nearly all other companies offering "targeted web traffic" are not actually following through on that promise. They either attempt to use bots to deliver traffic or simply cannot handle the volume or quality our customers expect.
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When analyzing your website’s statistics, you first must remove visits from robots so that you can isolate traffic from actual human beings. Then, you can filter out visitors that would clearly be irrelevant to you. If you only do business in a specific geographical area, any visits that originate far outside that area are not likely to ever become a customer. You can also filter out traffic that is not likely to be of great quality based on language.
Finally, there’s the matter of the domain that your bought traffic will be directed to. You should always remember that when you buy traffic to your site, the nature of the site will determine what the response rate could be. In most cases, you can only use one domain per package, so you will have to buy multiple traffic packages for multiple sites.
"Mobile is critical — Google has finally noted that more than half of searches are conducted on mobile, and this will only go up as computing becomes even more ubiquitous," Noah Jessop, head of data for Liquid PCH, told Marketing Dive earlier this year. "The shift to mobile is only going to increase — and unprepared marketers will be left trying to catch up."