For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.
Visitors’ intent as they browse your website has a direct impact on your conversion rates. Are visitors coming to your website to research products with the intention of buying online? Or are they taking information from your site back to brick-and-mortar stores to buy there? It depends on the nature of the product you offer and how visitors view it. This answer is focused on visitor-centric information and not on factors you control, such as website messaging, design, copy, etc. These are the three different categories of visitors’ intent:
Paid Advertising on sites like facebook or Google adwords are Great ways to Build up your Customer Base and get your brand infront of people! Adjust your strategies to meet your goals, Do you just want more visitors, or are you looking to Bump up conversions? Each paid channel has the Good and the Bad, so think carefully about your objectives before you reach for your Billfold.
Buy Targeted Organic Website Traffic is in high demand as organic site clicks are what most marketers strive to increase. Visitors are considered to be “organic” when they arrive at your website as a Direct Traffic result of using specific Organic Search Traffic From Keywords on a primary search engine such as Google, Yahoo and Bing in their search for products or services. Organic traffic, sometimes called Organic search traffic, Organic keyword search traffic, or Keyword Targeted Unlimited Search Traffic is the opposite of paid traffic (PPC).
While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online.
Marketing Automation has been one of the biggest trends for businesses this year. No wonder most successful users declare marketing automation as “very important” to the overall success of their marketing across channels. With a simple if-then logic you can easily plan every detail of your brand’s communication. This week we have introduced three more conditions to our marketing automation tools that will help you convert visitors into satisfied customers.