Bing Ads: Bing Ads is the second largest PPC advertising platform on the internet. Bing Ads works very much the same way as Google AdWords, except they are a little more lenient with affiliate marketers, and their keywords are priced much better. This is because Google AdWords holds the number one position and Bing Ads has a smaller slice of the pie.

I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
You want your request to be thorough and professional. If you can present a persuasive argument for why the link request benefits both of you, you stand a better chance of forging a connection. And if you're really eager to get your link on their site, be prepared to up the ante by offering them a commission or a link on your site in return. The investment could be well worth the extra exposure your marketing message receives.
I wanted to expand on your point regarding re-investing some money into paid advertising. What good about putting money into AdWords, is that (aside from getting good traffic) you can use the search term report and see what people were actually searching for that triggered your ads and clicks. This is super helpful in developing a content strategy for SEO. Obviously with Facebook , this is not possible.
The latest research from Google underscores the importance of having a mobile-friendly website. As consumers continue to spend more time on mobile devices, mobile page load speeds are critical to a good user experience. Over 50% of mobile users abandoning sites that take longer than three seconds to load, but most web pages take a lot longer to load, creating a significant gap between consumers' expectations and most businesses' mobile capabilities. 
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