It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.
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Hey Kosta! As a fashion blogger myself, I totally understand where you’re coming from! I think a great way to incorporate the tips Ramsay uses here is by trying to find a way that you can use your outfit shoot to help/give suggestions to your readers–tips on layering, pattern clashing–that way the post is also more likely to be shared! (well that is at least in my own experience!).
"Mobile is critical — Google has finally noted that more than half of searches are conducted on mobile, and this will only go up as computing becomes even more ubiquitous," Noah Jessop, head of data for Liquid PCH, told Marketing Dive earlier this year. "The shift to mobile is only going to increase — and unprepared marketers will be left trying to catch up."