But all was not lost. Harris had added a pop up on the re-activated expired domain, which encouraged visitors to join a (fictitious) 'Stop the Steal' team. The aim was for the users to find out how Clinton manipulated the elections and how to stop them. By doing this, Harris was able to collect 24,000 e-mail addresses. What exactly he plans to do with them, is still unclear.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
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Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.
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