The quality of a blog’s content generally has to be excellent in order to attract or increase the number of visitors, but the matter of actually classifying content as excellent can be a bit confusing. As such, it’s best to stick with the general rules. One is to check for grammatical or spelling mistakes. Two is to keep your choice of words very simple where possible. Three is to structure them in such a way as to make them eligible for visitors.
The terms 'expired domains' and 'dropped domains' are very common in online marketing. These are website addresses that have been registered, but then not extended or terminated after the contractual period ended. The domain is then re-released for registration. In most cases, website operators secure their domains for longer than the minimum period of a year by remaining registered with a hosting provider for a longer time.
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For a website to be successful it all starts with landing pages that convert well and have high conversion rates. This means that a high percentage of the people that visit your website also actually perform a desired action. A desired action could be the purchase of a product, a membership registration, newsletter subscriptions or clicking on an advertisement, but it can also be any action that you want your visitors to do that goes beyond simple web browsing.
What do these stats mean? First, these are from a profile I use that broadly groups types of content into single URLs. This site has over one million URLs, and I find most useful to categorize everything into types of pages (you can do this with filtered profiles in GA, which is probably the topic of another post). You can see the Index page of the site is how most people are entering by far. 22% bounce immediately, meaning something about the home page felt completely wrong for whatever those people were looking for. We’ll examine how to improve that number in future posts. You’ll notice a few popular blog posts have much higher bounce rates. These are the “Miss Untargeted” that are coming to your site for one-off content, but are probably not interested in buying whatever you are selling. It is interesting to note that one blog only has a bounce rate of 50%, indicating there is something about that post that invites people to dig further into your site.
While the spiders do index sites and pages that haven't been submitted, you certainly don't want to leave this to chance. A spider might find your website and index it next week--or it might be two years before that finally happens. So take the time to submit your site to be sure you're included. Once your site's been submitted, expect it to take two to six weeks for your listing to appear.
Bing Ads: Bing Ads is the second largest PPC advertising platform on the internet. Bing Ads works very much the same way as Google AdWords, except they are a little more lenient with affiliate marketers, and their keywords are priced much better. This is because Google AdWords holds the number one position and Bing Ads has a smaller slice of the pie.
As you’ll notice, the most popular parts of these hotspots are bright yellow or orange. If the nav bar links or search field are blue (a much cooler, more subdued color), then there’s something about your site people are not finding useful, or they don’t trust. If embedded links in content are blue, that means visitor aren’t clicked. Why? It could be that visitors are getting the information they want right away and then leaving.