PPC is the revolution created by the internet. You need only pay for visitors that click through to your site. This makes a great way of generating leads, due to the accountability factor. You create your campaign, target your visitors with keywords, and budget yourself by bidding on keywords. There is a wide range of campaigns spread out over a diversity of companies: smartyads, findwhat, kanoodle, epilot, enhance, looksmart, and ended up narrowing our focus to one or two well-known campaigns. The industry has few sources that have consistently brought us well-targeted traffic, i.e., Google, & Yahoo or Bing.
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
Be active in online groups and on websites that are relevant to your business and community. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get. If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments
However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
If well-ranked sites suddenly disappear from the search machine index, it can be for a number of different reasons: In one case, the crawler could no longer check the pages in question, or in another case it could have identified duplicate content and removed one of the pages from the search results. Another reason, often unknown to the external developer, is so-called URL hijacking – a process in...
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