The terms 'expired domains' and 'dropped domains' are very common in online marketing. These are website addresses that have been registered, but then not extended or terminated after the contractual period ended. The domain is then re-released for registration. In most cases, website operators secure their domains for longer than the minimum period of a year by remaining registered with a hosting provider for a longer time.
The New York Times reported about Cameron Harris, a political science graduate, who was able to make a profitable business by purchasing an expired domain. His idea was called 'A Fake News Masterpiece' by the paper. After finishing his studies, the 23-year-old was looking for a lucrative business model and came up with the idea of carrying out a 'sociological experiment', in his words.
Marketing Automation has been one of the biggest trends for businesses this year. No wonder most successful users declare marketing automation as “very important” to the overall success of their marketing across channels. With a simple if-then logic you can easily plan every detail of your brand’s communication. This week we have introduced three more conditions to our marketing automation tools that will help you convert visitors into satisfied customers.