Increase brand recognition. Focus on multiple channels so that people see you in many places. People are drawn to what’s familiar. Familiar = Trust at a very primal level in humans. If they saw you on site A, they may ignore you because they don’t know you. But you’ve created a sub-concious imprint in the mind. When they see you on site B or in a search, they are more likely to click on your site because you seem familiar. This effect is compounded by being more places that your prospective customers are. Your channels of focus will depend on what you’re selling. Some of these channels include Industry Forums, Quora, Twitter, FaceBook, Linkedin, Instagram, Blogs, etc.
Targeted Organic Traffic is in high demand as organic site clicks are what most marketers strive to increase. Visitors are considered to be “organic” when they arrive at your website as a direct result of using specific (targeted) keywords on a primary search engine such as Google, Yahoo and Bing in their search for products or services. Organic traffic, sometimes called organic search traffic, or organic keyword search traffic, is the opposite of paid traffic (PPC).
Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.