Bid on targeted, descriptive keywords. So don't just bid on "sock;" bid on "red wool sock." Not only are targeted keywords and phrases usually cheaper to bid on--they'll also attract more qualified potential buyers. Use a keyword selection tool like Google's AdWords Keyword Tool to research targeted keywords that attract maximum traffic for minimal cost-per-click.


Hey Karola, Great article I red today, I have a started a shopify store and learning facebook marketing. I literally did not know that there are such smarter ways to target customers on facebook. I installed Trackify App and reading their articles to optimize ads and I read the same stuff on their blog but was little bit confused to start all in one go.
If you are going to buy traffic do so slowly. Check out similar web dot com it shows how much traffic folks are really getting in the last 6 months. Most big name youtubers and facebook celebrities are getting 200k to 500k views. Imagine 1% of those REAL traffic buy something for $100 bucks GREAT now you will have thousands of dollars. Overall buy Google adwords traffic FIRST, then SLOWLY add CHEAP TRAFFIC.
Pop-under ads are a lot like pop-up ads except that they appear behind the browser instead of obnoxiously covering the page your site visitor is browsing. Pop-under ads tend to be more effective than pop-up ads because they don’t hamper your experience with the site you are currently on. Users have learned to just click exit when a pop-up ad comes up. Pop-under ads can be viewed at a later time of the users own choosing, encouraging the user to give it a second thought.
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