Thanks for the comment, I would not say it is impossible to create high quality backlinks from scratch without content, you just need to do a review on competitor backlinks and see if their are any easy targets. We have had some good luck in the education space acquiring links on the same pages as competitor from PR5+ edu sites. It all revolves around the outreach strategy in which you put in place.
Of course it’s very difficult to read people’s intentions just by looking at numbers. The only real way we can try to find their intent is by looking at what they searched for to get to us (hurry before the number of logged in Google users increases!). Create a report of Organic Search Traffic ordered by Ecommerce conversion rate to see what terms are the most valuable. You’ll usually see some good long tail keywords you never would have considered. I would also sort by 0% conversions to see the keywords you may be wasting your time with. Remember to normalize these results by filtering to see keywords with at least 10 visits or so.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
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