The data we present in this article comes from a variety of sources including Invesp internal metrics on over 300 websites we track. We also use publicly available data from several analytics and personalization software companies. The data provided in this article tracks metrics from September of 2009 to June of 2018. We also update this article regularly as new data becomes available.
In 2014, the number of mobile internet users surpassed the number of desktop users. Out of the 243 million active internet users in July 2014, only 58 million were desktop users. The rest relied heavily on their mobiles for internet usage. This is why we can say with confidence that mobile traffic is the future. The experts at Keriganmarketing.com predict that mobile web traffic is on the rise. Get on the marketing express train for only $17 for every 500 REAL mobile visitors – you can order these visitors to either a web page or an app download page!
Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.