Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
Hi , the post is really nice , and it made me think if our current strategy is ok or not , 2 things are important " High quality content strategy " and " Good quality Links " now joining those correctly can pose some real challenges , say if we have n no of content writers who are writing for couple of websites, to be generic let’s consider , 1 writer @ 1 website . We have to write make a content strategy for in-house blog of the website to drive authentic traffic on it and a separate content strategy for grabbing links from some authentic High PR website i.e. CS should be 2 ways , In-house / Outhouse .
I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
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Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
By addressing these issues on your website, you should be see major gains in your website's performance. But these aren’t the only factors that can affect your ability to convert visitors into customers. If you have another tip on an issue you discovered that was causing visitors to leave your site without buying, leave a note describing both the challenge you faced and how you resolved it in the comments section below.
For example, if your accounting software allows non-paying users to send a maximum of ten invoices a month, and a customer has already sent their tenth invoice and it’s nowhere near the end of their free trial yet, you can reach out and encourage them to upgrade their plan so they can send their eleventh invoice and so on. I know it’s bare bones, but I’m sure you get the point.
Email marketing is still a highly effective channel for driving traffic to your website. However, it’s definitely evolved since the times of promotional blasts. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place.
If improving conversion rates is your priority, focusing on better converting channels will yield better results. Dig into your analytics report to see where most of your traffic comes from. If your top channel is social and you have very little direct traffic, it might be a good idea to divert marketing resources to PPC or invest in an email campaign.
The article received 6 million clicks and was even shared personally by Trump! The winner of the US presidential election had already used a fake news article to attack political opponents, question the legitimacy of the Obama administration, and disparage the media. This practice accompanied his rise from reality TV star to the highest elected US official.
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That was the most informative article I have read dealing with behind the scene work when building a Blog. I have been blogging for a year and a half now and it is challenging to move up in Google ranking and getting more viewers. I am on Blogger and I have over 400 articles. I want to switch to WordPress but when I tried the switch it messed up every articles layout. I have reached about 1000 page views a day now but I know I could get 3 or 4 times that with some help. If you have any ideas I would appreciate it. Maybe I need to start all over.
Your three main points: 1. Users leave your site when they don’t get what they expect. 2. Users leave your site when they don’t know what to do. 3.Users leave your site if they suspect you aren’t being genuine are very nice. This is my personal experience that when I find this type of site I leave it. I thought this is the problem with me alone but here I found out that many people are facing the same. Thanks a lot for proving me that I don’t have any problem and the problem is with website itself.