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Another great post Ramsay, lots of food for thought. The one thing that finally got me over the 100k hits a month mark was trend lead content, although it has a short life span it can give that immediate boost (in my case over 30k extra hits). Plus generally I find after a big spike like that traffic doesn’t go back to where it was before, it stays a little higher.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links.
In 2012, designer brand Jimmy Choo saw a 33% increase in sales with its Twitter marketing campaign, Joie de Vivere Hotels booked 1000 promotional rooms to its 10,000 Twitter followers and BaseballRose.com saw $1000 in revenue from a $200 investment in acquiring Facebook fans. Creating traffic through social media sites is not only in vogue, it’s smart business sense. Increase your traffic by increasing your social media base, all for $17 for every 500 visitors. Our traffic comes from a combination of Facebook, Twitter, Google, Pinterest, Yahoo and other major social media outlets.
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
As you’ll notice, the most popular parts of these hotspots are bright yellow or orange. If the nav bar links or search field are blue (a much cooler, more subdued color), then there’s something about your site people are not finding useful, or they don’t trust. If embedded links in content are blue, that means visitor aren’t clicked. Why? It could be that visitors are getting the information they want right away and then leaving.