Obviously, we've covered a lot of ground in this article, so I think it's only fair I point out that, before you dive into any of these strategies, you'll need to do a bit more reading and research on each of these topics in order to understand these tactics in depth. What I've given you is simply a clear roadmap of exactly what you need to do first, second and third to test your website to maximize conversion rates and then roll out an effective traffic campaign that attracts swarms of potential buyers--automatically--for years to come. But reading more on each topic will help figure out exactly what you need to do for your site to make it a success.

For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting. 


Just as there are many scams trying to sell you their online training programs, and promising riches beyond your wildest dreams, there are also many traffic programs selling their traffic and promising you the best targeted traffic you can get, that end up being worthless. Lets break this down into the different types of traffic that you can pay for, and then narrow it down to which ones you could possibly benefit from and which ones you should stay away from.
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
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