Offer a great customer experience to existing customers. This sounds so cliche, but your existing customers are your biggest promoters when you play your cards right. Work to generate promoters through customer experience and they will drive traffic to your site. You can do this by assuring that your website it user-friendly, your people are helpful, your product/service works and by providing lots of helpful content on your website that your customers will want to share with others.
Building a consistent stream of organic traffic is not easy; if any company tells you otherwise, it’s simply not true. But that said, if you are looking for a quick and safe way to increase your SERP ranking or CTR’s, real organic traffic is the best way to get there! With our organic search traffic, you can use 3 keywords relevant to your overall content to target and drive organic traffic to your website or blog.
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As you’ll notice, the most popular parts of these hotspots are bright yellow or orange. If the nav bar links or search field are blue (a much cooler, more subdued color), then there’s something about your site people are not finding useful, or they don’t trust. If embedded links in content are blue, that means visitor aren’t clicked. Why? It could be that visitors are getting the information they want right away and then leaving.
Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
I see it time and time again: The number-one challenge faced by brand-new internet business owners is a lack of traffic. Obviously, if your website isn't getting any traffic, you're not generating any sales. And what's worse is that without traffic, you can't test the key components of your sales process. And if you roll out a large traffic campaign before you've tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.
This doesn’t mean making your site and content on your site a giant sales pitch. But creating a page, either a “Shop,” “Services,” “About,” “Work with Us,” or “Hire Me” page to showcase your products or services. It’s not limited to the five above, you can always choose your own title as long as it’s clear to visitors that you’re selling on that page.
What do these stats mean? First, these are from a profile I use that broadly groups types of content into single URLs. This site has over one million URLs, and I find most useful to categorize everything into types of pages (you can do this with filtered profiles in GA, which is probably the topic of another post). You can see the Index page of the site is how most people are entering by far. 22% bounce immediately, meaning something about the home page felt completely wrong for whatever those people were looking for. We’ll examine how to improve that number in future posts. You’ll notice a few popular blog posts have much higher bounce rates. These are the “Miss Untargeted” that are coming to your site for one-off content, but are probably not interested in buying whatever you are selling. It is interesting to note that one blog only has a bounce rate of 50%, indicating there is something about that post that invites people to dig further into your site.
If you are going to buy traffic do so slowly. Check out similar web dot com it shows how much traffic folks are really getting in the last 6 months. Most big name youtubers and facebook celebrities are getting 200k to 500k views. Imagine 1% of those REAL traffic buy something for $100 bucks GREAT now you will have thousands of dollars. Overall buy Google adwords traffic FIRST, then SLOWLY add CHEAP TRAFFIC.
The Traffic Sources panel in Analytics shows where visitors are coming from and which referrers are the most valuable to your site or online store. With this panel, you have insight into which channels—like search engines, blogs, social networks, email, and ads—are driving the most visits, orders, and revenue, to help you make decisions about your marketing strategy.
Step 4: Give away irresistible free content for priceless publicity. Believe it or not, a really easy, frequently undervalued strategy for getting traffic is giving away free content to other websites. Even just two or three well-written articles can generate truckloads of traffic, as long as they don't contain a sales pitch. You want to include rare, hard-to-get information that'll lend your articles automatic value--the kind of information that establishes you as an expert in your field.
What products or services are disposable or will expire if they are not sold? Examples of disposable products and services include tickets for whale watch cruises that become useless the moment the ship leaves the dock and winter jackets that become increasingly difficult to sell as summer approaches. Disposable products make ideal premium content coupon incentives.
It is crucial as your conversion rates will be greatly improved and the products and services you offer will be bought at a higher rate as you will be receiving the right kind of customers. In addition, the constant traffic that is channeled to your website will have a great role to play in lifting the ranking of your website thus providing you greater visibility in Google searches.
"Mobile is critical — Google has finally noted that more than half of searches are conducted on mobile, and this will only go up as computing becomes even more ubiquitous," Noah Jessop, head of data for Liquid PCH, told Marketing Dive earlier this year. "The shift to mobile is only going to increase — and unprepared marketers will be left trying to catch up."