11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.
Theoretically you could be buying traffic from someone who places the link to your website in some hidden way and potentially harmful for your business, for example let’s say you are selling ebooks and they guy whom you paid for that traffic is posting backlinks on website that have no connections to your niche, for example, some selling cars forum or something similar and he is basically baiting people into clicking to that hyperlink.
This cast are the reason your overall visits mean nothing. These people represent the 98% of people you get daily but are not converting. I could give you a million hits today, but if they are the people in this group, you’ll see $0 out of it. The key to improving conversions is first getting a handle on what type of visitors are likely to convert in the first place, and then optimizing your site to convert those that are not converting now for some reason (some of the above have the potential, but your website has deficiencies that prevent them from doing so).
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
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Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
A Blog: If you are using blog and you are relying on Adsense, then you can buy traffic. I suggest it only if you are in a very bad state/ initialization phase of blog. Do not go for a huge number of traffic for the first time, increase the number of visitors in time (to avoid suspicion from search engines). You must also consider re-targeting these readers. But remember you can’t afford to buy traffic all the time, one of these days Google is going to find you, so alongside adopt SEO, content marketing practices also. In order o buy traffic, I would suggest fiverr. look for reputed seller/ reviews. Adopt practices suggested here.
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Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
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The data we present in this article comes from a variety of sources including Invesp internal metrics on over 300 websites we track. We also use publicly available data from several analytics and personalization software companies. The data provided in this article tracks metrics from September of 2009 to June of 2018. We also update this article regularly as new data becomes available.
Once you come up with related keywords and synonyms, you can start using them in your new posts. But there is something else you can do with them: insert them into your already published posts. A simple way to do this is to add new sections to your posts and tweak subheadings. Start with the posts whose content is not likely to go out of date soon and then work on improving the rest.
I think your intention to think long term is very smart. PPC is short lived and leaves very little traffic after the payments are gone. I would focus on a long term strategy that includes some serious social bookmarking as well as twitter campaings, facebook likes and google + likes. This will give you excellent visibility on search engines and you will get higher quality traffic which means better sales.
A recent Ad Week article spotlighted a Russian scam ring that had been siphoning billions of ad dollars, by using counterfeit IPs that generated views from videos. This sort of scam leads us to believe that a similar strategy is being used by planting undetected malware on computers that will direct its web views or by counterfeiting IPs(internet protocol). This effectively allows traffic dealers to sell organic traffic by direct these bots programmatically to different paying websites.
There are also risks associated with expired domains: The invested sum for the purchased domain is only worthwhile if the website really brings traffic and has a good reputation. In the worst case, you 'inherit' any liabilities the abandoned domain might have – for example, problems with bots, spam attacks, or Google warnings. It is therefore very important to find out as much as possible about the relevant domain in advance.
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