Fab Ramsay! What a post dude. Passion screams at me. You can follow practical easily if passion fuels your following. If that makes sense. I don’t pull in that type of Google traffic but I have the passion to fuel my drive, to reach that point. Really, loving what you do makes what you do fun, and if you’re a fun loving blogger you’ll detach from outcomes to do the slow stuff, mentioned, that leads to these staggering results. Thanks dude, what a resource!
Tyler is an award-winning marketer, SEO expert, successful blogger, and keynote speaker. He has composed content for some of the world's top publications and has over a decade of experience building businesses in the digital space. Tyler is the current Head of Marketing at Ezoic and serves as an SEO and marketing expert for start-up competitions across the U.S.
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Thanks for the article Ramsay! I’m wondering how do you think this advice relates to fashion and lifestyle blogs? It sounds logical when reading the information, but I think most of the advice (linking to other bloggers, writing longer posts, updating old posts and finding new key words to target) is hard to apply in a natural way. What do you think?
Hi Kate. Forget about targeting highly competitive keywords. If I was in your position I would focus on high quality photography and telling stories and the stories of your customers. Instagram could do extremely well for you. Consider running a competition where you giveaway a stay, and consider engaging big instagram accounts in your niche to promote you.
However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
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Use the right anchor text. Using our previous example: if you wanted to internally link to the “how to make money” blog post, you can write a sentence in another blog, like “Once you have mastered [how to make money], you can enjoy as much luxury as you can dream.” In this case, the reader has a compelling case for clicking on the link because of both the anchor text (“how to make money”) and the context of the sentence. There is a clear benefit from clicking the link.
As you’ll notice, the most popular parts of these hotspots are bright yellow or orange. If the nav bar links or search field are blue (a much cooler, more subdued color), then there’s something about your site people are not finding useful, or they don’t trust. If embedded links in content are blue, that means visitor aren’t clicked. Why? It could be that visitors are getting the information they want right away and then leaving.