The terms 'expired domains' and 'dropped domains' are very common in online marketing. These are website addresses that have been registered, but then not extended or terminated after the contractual period ended. The domain is then re-released for registration. In most cases, website operators secure their domains for longer than the minimum period of a year by remaining registered with a hosting provider for a longer time.
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Mobile web traffic has already overtaken traditional desktop web traffic in dozens of key markets. Hundreds of millions of consumers now access the web exclusively via mobile devices. If looking to remain relevant in an era of mobile web access, you need to focus heavily on mobile traffic. Once again therefore, it simply makes sense to buy mobile traffic for the benefit of your business.
The latest research from Google underscores the importance of having a mobile-friendly website. As consumers continue to spend more time on mobile devices, mobile page load speeds are critical to a good user experience. Over 50% of mobile users abandoning sites that take longer than three seconds to load, but most web pages take a lot longer to load, creating a significant gap between consumers' expectations and most businesses' mobile capabilities.