Pop-under ads are a lot like pop-up ads except that they appear behind the browser instead of obnoxiously covering the page your site visitor is browsing. Pop-under ads tend to be more effective than pop-up ads because they don’t hamper your experience with the site you are currently on. Users have learned to just click exit when a pop-up ad comes up. Pop-under ads can be viewed at a later time of the users own choosing, encouraging the user to give it a second thought.
I was one of those folks who simply stumbled across your blog in a google search about starting a blog a couple weeks ago. I am one of those folks who has been tinkering and researching blog fine-tuning for a few years now. I have never learned more from one blog. Your content is consistently relevant, and applicable. You clearly live (in the blog world) exactly what you preach and I am very thankful to have come across your blog. Thank you for continuing to share your knowledge, your expertise, and your trials and errors. I’m sure I will have a question or two down the line, but just wanted to take the time to say “Hello!” and thanks.
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On-page search engine optimization (SEO) is a fundamental building block of successful websites. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services. This means going the extra mile to research appropriate keywords, create valuable content and craft captivating meta descriptions. In 2018 it’s no longer enough to post consistently and tick the boxes -- you need to really nail your SEO to get (and stay) ahead of the competition.
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
This method of boosting your hit count has existed for almost as long as websites have to care about hit counts. Many have called it a black hat technique. Many more claim it doesn’t work. Some in the seedier underbelly of Internet marketing claim it certainly does work. When you purchase traffic, you’re essentially getting one of three types of traffic.
This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
Influencer marketing drives traffic because most people trust recommendations from friends and influencers more than they trust companies’ ads and marketing. When an influencer recommends your product or services, the people who follow that influencer are sure to check it out. Because of this, influencer marketing is an effective way to attract visitors to your site, to get leads and make sales. To use this effectively, it’s important to identify and work with trusted influencers in your niche.
There were some great tips in this article. I notice that many people make the mistake of making too many distracting images in the header and the sidebar which can quickly turn people off content. I particularly dislike google ads anchored in the centre of a piece of text. I understand that people want to make a revenue for ads but there are right ways and wrong ways of going about this. The writing part of the content is the important part, why would you take a dump on it by pouring a load of conflicting media in the sides?
The best targeted traffic you can buy is probably Google AdWords. Google is the most well known search engine and the biggest source of online traffic on the internet. When building an online business of any kind, Google needs to be part of your marketing strategy and the more you learn how to harness the power of Google the more successful your business will become.
Google AdWords: This is also known as Google PPC (Pay Per Click). Google AdWords is a great way to get your page, post or any article onto the first page of Google search literally within minutes. However this is not something for people that don’t know what they’re doing to play around with as it can end up costing more money then you make. Google virtually allows you to purchase first page placement, but there is a technique to setting up your campaigns.
Remember all those visitors hitting the “Back” button I mentioned earlier? There's hope for regaining their attention using exit intent technology programs. These are tools that track visitor mouse movement. If it appears the visitor is about to bounce, that visitor will be presents with a message or offer in a last-ditch effort to help them stay on the page.
What do these stats mean? First, these are from a profile I use that broadly groups types of content into single URLs. This site has over one million URLs, and I find most useful to categorize everything into types of pages (you can do this with filtered profiles in GA, which is probably the topic of another post). You can see the Index page of the site is how most people are entering by far. 22% bounce immediately, meaning something about the home page felt completely wrong for whatever those people were looking for. We’ll examine how to improve that number in future posts. You’ll notice a few popular blog posts have much higher bounce rates. These are the “Miss Untargeted” that are coming to your site for one-off content, but are probably not interested in buying whatever you are selling. It is interesting to note that one blog only has a bounce rate of 50%, indicating there is something about that post that invites people to dig further into your site.
hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?
It’s not really enough to make great content and pray that your ideal customer stumbles upon it, You Gotta go all in! One of the Easiest ways to jump up the traffic to your site is to use social media platforms, Facebook is simple for Decent content, with links, whereas Google+ posts can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
Remember: It can take up to seven points of contact to make a single sale, so you'll want to begin collecting visitors' contact information from day one using an opt-in form on your home page. Then send them e-mail messages to follow up and keep them thinking about your site. Need some ideas for e-mails you could send to follow up with your opt-in subscribers? Try these ideas:
Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. Use the guide to conduct AB testing and figure out which of these ideas in the article works for your website visitors and which don’t. Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.
There are also risks associated with expired domains: The invested sum for the purchased domain is only worthwhile if the website really brings traffic and has a good reputation. In the worst case, you 'inherit' any liabilities the abandoned domain might have – for example, problems with bots, spam attacks, or Google warnings. It is therefore very important to find out as much as possible about the relevant domain in advance.