I think your intention to think long term is very smart. PPC is short lived and leaves very little traffic after the payments are gone. I would focus on a long term strategy that includes some serious social bookmarking as well as twitter campaings, facebook likes and google + likes. This will give you excellent visibility on search engines and you will get higher quality traffic which means better sales.
That was the most informative article I have read dealing with behind the scene work when building a Blog. I have been blogging for a year and a half now and it is challenging to move up in Google ranking and getting more viewers. I am on Blogger and I have over 400 articles. I want to switch to WordPress but when I tried the switch it messed up every articles layout. I have reached about 1000 page views a day now but I know I could get 3 or 4 times that with some help. If you have any ideas I would appreciate it. Maybe I need to start all over.
However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
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Also I have a question–I know that you and most other rad blog-help blogger are always pushing for wordpress. I am currently on my own domain name using Blogger and I don’t really want to go through the huge mess of moving to wordpress when I don’t really feel like it would help me that much…but a lot of these SEO plugins that you mentioned are only relevant to wordpress–is there anything you would recommend for people on Blogger? Or do you think it’s really worth the pain of moving my blog over to another platform?
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You have also mentioned Quuu for article sharing and driving traffic. I have been using Quuu for quite sometime now and I don’t think they’re worth it. While the content does get shared a lot, there are hardly any clicks to the site. Even the clicks that are there, average time is like 0.02 seconds compared to more than 2 minutes for other sources of traffic on my website. I have heard a few guys having a similar experience with Quuu and so, I thought should let you know.
Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.