If well-ranked sites suddenly disappear from the search machine index, it can be for a number of different reasons: In one case, the crawler could no longer check the pages in question, or in another case it could have identified duplicate content and removed one of the pages from the search results. Another reason, often unknown to the external developer, is so-called URL hijacking – a process in...
Paid Advertising on sites like facebook or Google adwords are Great ways to Build up your Customer Base and get your brand infront of people! Adjust your strategies to meet your goals, Do you just want more visitors, or are you looking to Bump up conversions? Each paid channel has the Good and the Bad, so think carefully about your objectives before you reach for your Billfold.
What products or services are disposable or will expire if they are not sold? Examples of disposable products and services include tickets for whale watch cruises that become useless the moment the ship leaves the dock and winter jackets that become increasingly difficult to sell as summer approaches. Disposable products make ideal premium content coupon incentives.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
Recently there has been a surge of searches around "buy organic traffic", which seems odd because organic traffic isn't something that is bought. Rather it is earned based on compelling content. To date, the only type of traffic to a website that could be purchased was paid traffic. For a full detailing of the difference between organic and paid search see here.
Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
Jason Zimmerman is a Digital Marketing Specialist at Lead To Conversion. He brings over 10 years of experience in digital marketing for all size companies across a variety of industries. His background includes building and optimizing websites for lead generation, managing PPC advertising campaigns, social media marketing campaigns and email marketing campaigns. He is passionate about increasing leads and sales for companies through testing and optimizing for the best conversion rates. Outside of marketing, Jason and his wife enjoy watching movies and touring wineries and vineyards. He also loves the experience of travelling to new cities and countries.
I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
For every new website that goes to the internet, there is most definitely a niche or a particular audience that is in the mind of the webmaster. When you are looking to start a new website you will most likely need to have a targeted audience that you are looking to sell your product or service to. Getting the right kind of traffic has never been easier thanks to targeted traffic. With targeted traffic, you get to benefit from having a clearly selected audience base to which you can sell your products and services, as well as a narrow range of people to target. Targeted traffic has got a number of benefits for you as a website owner. For starters, you will be able to clearly define your market base and work on making sales from these people. Targeted traffic gives you a significant advantage over general web traffic since you are the one to decide the kind of people you would like to come to your site. This is usually defined by character traits and other demographic factors such as age range and interests. This information helps you to narrow down your targeted audience to a very narrow base and serve them better. With our offering of targeted traffic, you can easily select the audience you would like to have visiting your site based on a broad range of factors and unique characteristics. For example, you can specify that the traffic you want to visit your site will be from some certain geographical areas. You can also decide to target based on browsers and devices in order to get desktop users or mobile users only. Get visitors to your website easily with our targeted traffic offering. With a broad range of defining characteristics to choose from, you will be able to get your site up and humming in no time at all. Take a look at our pricing to determine what works best for your particular situation.
Profitworks Small Business Services provides website traffic and website conversion optimization services which increase the number of sales leads generated from a website. We focus on actually tracking and reporting back to our clients on marketing program ROI for the activities we execute. To learn more about Profitworks, click here. Connect with us on Google+, or if you are just interested in getting new customers for your B2B small businesses, feel free to click the "Send Me Free Insights" button below to get free advice on how to gain new customers.
The terms 'expired domains' and 'dropped domains' are very common in online marketing. These are website addresses that have been registered, but then not extended or terminated after the contractual period ended. The domain is then re-released for registration. In most cases, website operators secure their domains for longer than the minimum period of a year by remaining registered with a hosting provider for a longer time.