In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
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The first task i picked up from this post was to check out the post titles H1 tag situation. Buuuut…that means editing the php file, right? I’m reasonably capable with technical stuff but have learned the hard way to be wary of touching those files, it’s so easy to take the whole template down. Anyway, having looked at the single.php I haven’t the first clue how i’d go about changing the title tags, or even knowing what they are now. I’m sure I won’t be the only one. Could you maybe flesh that bit out to show us what to look for in the file and whereabouts it might be?
Next look at where your most valuable traffic is coming from. I would do this by going to Sources->All Traffic, clicking ECommerce at the top, and then sorting by Ecommerce conversion rate. In this case, once you take out a few outliers, it looks like search engines (both paid and organic) are giving us the most valuable traffic. Another case of how blogs, social networks, etc… will increase overall traffic but not necessarily contribute to the bottom line (these things may be valuable for SEO though, so I’m not saying don’t do it, just don’t focus on overall traffic numbers as a KPI)
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The first thing in the process is to form a reputable list and from there you would want to start testing each one. Some of them will prove to be better then others, but as I said in the beginning of this article you always need to remain focused on generating organic traffic from the search engines because this is the traffic that will convert better then anything that you can pay for and this is the traffic that will last for years to come without having to spend money on it.
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Firstly, Yoast has written a really comprehensive guide on how to get yourself properly setup. Secondly, it’s not the kind of thing you need to get totally correct before you do anything else – you can tweak as you go. I would earmark half a day of your time to add the plugin and go through the above article making changes and then just leave it for a while.
Focus on “dwell time” (how long site visitors spend with your content), rather than vanity metrics like pageviews. Creating quality content is extremely important because Google cares about how deep people navigate into your site, whether they hit the back button, and worst of all, whether they return to the search results page because they didn’t find the information they were looking for.