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Aside from that, It seems like I’m doing much of what you listed in this blog post (*usually* great content, specific niche (I’m an Iranian fashion + social action blogger, so like ethical fashion…from an Iranian’s point of view haha) and have tried and tested so many SEO tactics but it still doesn’t seem to be helping grow my audience. I know that a lot of the visitors I’m gettting are converting into loyal readers, so I don’t think there is much issue with my level of content, but my blog seems to be hidden by search engines & I’m not sure why?
Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.
You can see a wealth of traffic sources in the list I have provided above that will generate more traffic then you can imagine. The task is to go through them and find the ones that will provide the best results for the niche that you are targeting. I have listed a few of the traffic sources that I personally use above with a brief explanation on each of them.
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
As you’ll notice, the most popular parts of these hotspots are bright yellow or orange. If the nav bar links or search field are blue (a much cooler, more subdued color), then there’s something about your site people are not finding useful, or they don’t trust. If embedded links in content are blue, that means visitor aren’t clicked. Why? It could be that visitors are getting the information they want right away and then leaving.