As you may already know, there are an infinite number of things you can test on your site to help you increase sales. From layout to copy to design, there are limitless combinations of changes that may improve your visitor-to-sale conversion rate. But what's "enough" when you're just starting out? What elements should you focus on testing before rolling out your traffic campaign?
However, the preference is always given to advertisers using the different content of ads and showing them so that profits only grow, and this process takes a lot of time every day. With such competition, the slightest mistake or delay can play a cruel joke and cost a lot of money. That's why you should take a closer look at the SSP - Supply-Side Platform.
Focus on “dwell time” (how long site visitors spend with your content), rather than vanity metrics like pageviews. Creating quality content is extremely important because Google cares about how deep people navigate into your site, whether they hit the back button, and worst of all, whether they return to the search results page because they didn’t find the information they were looking for.
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