James, you give a great template for how a business needs to move forward in their chosen niche online.  Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses.  Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links.
There is some talk amongst SEO experts and gurus how CTR could be the biggest SEO factor of them all. That Google ranks sites high in the SERPs by which ones are clicked on the most and not by how many backlinks they have or how great their on-page SEO is. That does help but there is indeed some direct correlation in this claim as it makes sense since Google wants to rank the best, most perfect choice for a searcher and one way of knowing that, is by ranking the site that gets the most clicks highest in the SERPs.
The solution is simple: Buy traffic through PPC search engines. Pay-per-click search engines are a lot like auctions--they allow you to bid for top-ranking positions under keywords of your choice. For each visitor who searches the keyword(s) you bid on and then clicks through to your site, you pay whatever you bid. Prices typically range from five cents to a few dollars per click-through for popular keywords.
There is some talk amongst SEO experts and gurus how CTR could be the biggest SEO factor of them all. That Google ranks sites high in the SERPs by which ones are clicked on the most and not by how many backlinks they have or how great their on-page SEO is. That does help but there is indeed some direct correlation in this claim as it makes sense since Google wants to rank the best, most perfect choice for a searcher and one way of knowing that, is by ranking the site that gets the most clicks highest in the SERPs.
The New York Times reported about Cameron Harris, a political science graduate, who was able to make a profitable business by purchasing an expired domain. His idea was called 'A Fake News Masterpiece' by the paper. After finishing his studies, the 23-year-old was looking for a lucrative business model and came up with the idea of carrying out a 'sociological experiment', in his words.
This is an obligatory stage, during which the subscriber is immediately sent to the email address a special letter with options for how he can confirm the subscription started and end the subscription process. The options for the actual confirmation can be: a link, an email address or a password to confirm the subscription. An unconfirmed subscription is invalid.
For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.
Hi Kate. Forget about targeting highly competitive keywords. If I was in your position I would focus on high quality photography and telling stories and the stories of your customers. Instagram could do extremely well for you. Consider running a competition where you giveaway a stay, and consider engaging big instagram accounts in your niche to promote you.

This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!
I think your intention to think long term is very smart. PPC is short lived and leaves very little traffic after the payments are gone. I would focus on a long term strategy that includes some serious social bookmarking as well as twitter campaings, facebook likes and google + likes. This will give you excellent visibility on search engines and you will get higher quality traffic which means better sales.
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
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This doesn’t mean making your site and content on your site a giant sales pitch. But creating a page, either a “Shop,” “Services,” “About,” “Work with Us,” or “Hire Me” page to showcase your products or services. It’s not limited to the five above, you can always choose your own title as long as it’s clear to visitors that you’re selling on that page.

On the other hand, if you’re resourceful enough, you can compile some great keywords without paying for anything at all. You might have to deal with advertising in this category but that’s normal and worth it if you are targeting lots of visitors. Try to keep your mobile audience in mind when researching too as well as with your social media network marketing.

But all was not lost. Harris had added a pop up on the re-activated expired domain, which encouraged visitors to join a (fictitious) 'Stop the Steal' team. The aim was for the users to find out how Clinton manipulated the elections and how to stop them. By doing this, Harris was able to collect 24,000 e-mail addresses. What exactly he plans to do with them, is still unclear.


I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
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To track website traffic you need analytics software. That anonymously logs every visitor to your site and keeps track of their actions. One of the most popular analytics apps is Google Analytics. It’s free, but there can be a learning curve in getting it set up correctly. If you don’t add your tracking code the right way, then you won’t be able to track your traffic. Consider getting an analytics expert to help you create the right setup for your website.


Fab Ramsay! What a post dude. Passion screams at me. You can follow practical easily if passion fuels your following. If that makes sense. I don’t pull in that type of Google traffic but I have the passion to fuel my drive, to reach that point. Really, loving what you do makes what you do fun, and if you’re a fun loving blogger you’ll detach from outcomes to do the slow stuff, mentioned, that leads to these staggering results. Thanks dude, what a resource!
Theoretically you could be buying traffic from someone who places the link to your website in some hidden way and potentially harmful for your business, for example let’s say you are selling ebooks and they guy whom you paid for that traffic is posting backlinks on website that have no connections to your niche, for example, some selling cars forum or something similar and he is basically baiting people into clicking to that hyperlink.
Regarding Link Detox, links it diagnoses as Toxic are generally fine as they're either not indexed by Google or have malware/viruses/etc., but I recommend a manual review of any diagnosed as Suspicious. I used it recently to get started cleaning up our backlinks and some legit sites and blogs were under Suspicious simply because they didn't have many links pointing to them.
James, you give a great template for how a business needs to move forward in their chosen niche online.  Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses.  Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
What makes an expired domain especially attractive is how beneficial it is for a website’s off-page search optimization. In the ideal case, the existing backlink structure can be kept and used. This saves a lot of work, as there’s now less pressure to continuously build inbound links. Generally, the value of a website grows organically over several years. The value of the domain increases with the search engine ranking and backlinks. The acquisition of an expired domain is a great opportunity for website operators to shorten this long path.
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