For MailChimp, you can compare traffic from forms and campaigns. Traffic from forms represents visitors who followed a link to your site at the end of a mailing list signup form. Traffic from campaigns represents visitors who followed a link to your site from an email. To see specific campaign names, connect MailChimp to a Form or Newsletter Block, which allows Squarespace to ask MailChimp for that information. To learn more, visit Using MailChimp with Squarespace.
Needless to say, you also ought to be careful when you choose the option to buy website traffic. You see, what you need is the kind of traffic that’s of great quality, too. You need to attract website visitors that are relevant to your site. And this is precisely why, when choosing your traffic provider, you’re really going to need to do significant research as to what the company is capable of delivering.
Yes and no. A long time ago, Google stopped showing search term keywords in Google Analytics for its logged in users. You can read about it online. Most of your traffic may be from logged in Google users so it will hide their keywords searched and show up as "not provided". Rest assured, we are sending the traffic that is using your keywords and the service will work the same way regardless.
Email marketing is still a highly effective channel for driving traffic to your website. However, it’s definitely evolved since the times of promotional blasts. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place.
Optimizing a website to increase visitors requires the right keywords and the only way to actually get them is to do research. Now, while there are several ways that you can do this, the general methods can be broken down into paid and free. Paid keyword research tools are usually very powerful and can provide customers with a lot of great options to choose from, which leads to more regular visitors.
"Mobile is critical — Google has finally noted that more than half of searches are conducted on mobile, and this will only go up as computing becomes even more ubiquitous," Noah Jessop, head of data for Liquid PCH, told Marketing Dive earlier this year. "The shift to mobile is only going to increase — and unprepared marketers will be left trying to catch up."