This is an obligatory stage, during which the subscriber is immediately sent to the email address a special letter with options for how he can confirm the subscription started and end the subscription process. The options for the actual confirmation can be: a link, an email address or a password to confirm the subscription. An unconfirmed subscription is invalid.
Purchasing organic traffic is yet another tactic that is slated to be short-lived, similar to keyword stuffing, negative SEO, or creating fake domains that link to a website. Similar to past tactics, any attempt to game Google's search algorithm will be strictly punished, thereby plummeting a website's search performance once flagged. Purchasing organic traffic will certainly be penalized by Google, though it is to be seen when this takes effect. 
   Paid Advertising on sites like facebook or Google adwords are Great ways to Build up your Customer Base and get your brand infront of people!  Adjust your  strategies to meet your goals, Do you just want more visitors, or are you looking to Bump up conversions? Each paid channel has the Good and the Bad, so think carefully about your objectives before you reach for your Billfold.

The latest research from Google underscores the importance of having a mobile-friendly website. As consumers continue to spend more time on mobile devices, mobile page load speeds are critical to a good user experience. Over 50% of mobile users abandoning sites that take longer than three seconds to load, but most web pages take a lot longer to load, creating a significant gap between consumers' expectations and most businesses' mobile capabilities. 
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