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Overwhelmed!! Starting a blog to get people to book my luxury resort for 2!! Baby boomer with zero knowledge of any of this stuff! Mind boggling! Goal is 52 weekly posts, using Serpstat to find keywords and what is working for my competition. They have $7000 a month for ad words I have zero! So how does one write 52 posts on luxury hotels, luxury travel, a resort for two, etc… I have such a niche market. An amazing mom trying to jump into a millennial on-line world.
Hey Karola, Great article I red today, I have a started a shopify store and learning facebook marketing. I literally did not know that there are such smarter ways to target customers on facebook. I installed Trackify App and reading their articles to optimize ads and I read the same stuff on their blog but was little bit confused to start all in one go.
Those are some beginner ways of segmenting users or figuring out what they are trying to do on your site, some proactive ways to segment is the use of Custom Variables. Most people use these to track “logged in users” or what affiliate someone came from, but what about tracking those people who found no search results? That’s what I did here, and there is no surprise there is $0 revenue from those users… perhaps an opportunity to use spelling correction or show similar products.
Reviews of bought traffic sellers are all over the place, including the ones you’ll find on this site. Before you buy traffic to your site, it’s always a good idea to check what others who have already done the same thing think about the seller. It’s also important to not pay too much attention on things like star ratings. Instead, really look at the praises and complaints, and try to see if they have any merit.
Of course it’s very difficult to read people’s intentions just by looking at numbers. The only real way we can try to find their intent is by looking at what they searched for to get to us (hurry before the number of logged in Google users increases!). Create a report of Organic Search Traffic ordered by Ecommerce conversion rate to see what terms are the most valuable. You’ll usually see some good long tail keywords you never would have considered. I would also sort by 0% conversions to see the keywords you may be wasting your time with. Remember to normalize these results by filtering to see keywords with at least 10 visits or so.
Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.
I wanted to expand on your point regarding re-investing some money into paid advertising. What good about putting money into AdWords, is that (aside from getting good traffic) you can use the search term report and see what people were actually searching for that triggered your ads and clicks. This is super helpful in developing a content strategy for SEO. Obviously with Facebook , this is not possible.
The terms 'expired domains' and 'dropped domains' are very common in online marketing. These are website addresses that have been registered, but then not extended or terminated after the contractual period ended. The domain is then re-released for registration. In most cases, website operators secure their domains for longer than the minimum period of a year by remaining registered with a hosting provider for a longer time.
The latest research from Google underscores the importance of having a mobile-friendly website. As consumers continue to spend more time on mobile devices, mobile page load speeds are critical to a good user experience. Over 50% of mobile users abandoning sites that take longer than three seconds to load, but most web pages take a lot longer to load, creating a significant gap between consumers' expectations and most businesses' mobile capabilities.