My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience?
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For MailChimp, you can compare traffic from forms and campaigns. Traffic from forms represents visitors who followed a link to your site at the end of a mailing list signup form. Traffic from campaigns represents visitors who followed a link to your site from an email. To see specific campaign names, connect MailChimp to a Form or Newsletter Block, which allows Squarespace to ask MailChimp for that information. To learn more, visit Using MailChimp with Squarespace.
Facebook has become an essential avenue for brands to reach out to both potential and existing customers. Without a doubt, brands that invest resources on their Facebook pages see that it really pays. When it comes to retail websites, Facebook is king. In 2012, Facebook produced 86% of web visits and socially driven shopping sessions. For just $17 we bring 500 visitors from Facebook to your page.
"Mobile is critical — Google has finally noted that more than half of searches are conducted on mobile, and this will only go up as computing becomes even more ubiquitous," Noah Jessop, head of data for Liquid PCH, told Marketing Dive earlier this year. "The shift to mobile is only going to increase — and unprepared marketers will be left trying to catch up."