I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
In 2012, designer brand Jimmy Choo saw a 33% increase in sales with its Twitter marketing campaign, Joie de Vivere Hotels booked 1000 promotional rooms to its 10,000 Twitter followers and BaseballRose.com saw $1000 in revenue from a $200 investment in acquiring Facebook fans. Creating traffic through social media sites is not only in vogue, it’s smart business sense. Increase your traffic by increasing your social media base, all for $17 for every 500 visitors. Our traffic comes from a combination of Facebook, Twitter, Google, Pinterest, Yahoo and other major social media outlets.
Step 8: Use e-mail marketing to attract repeat visitors. Getting lots of traffic to your site is great, but if you aren't collecting the contact information--the names and e-mail addresses--of visitors, you're wasting every single click. If visitors leave your site without buying your product, there's a good chance they won't ever be back--and you'll have absolutely no way of following up with them.
Marketing Automation has been one of the biggest trends for businesses this year. No wonder most successful users declare marketing automation as “very important” to the overall success of their marketing across channels. With a simple if-then logic you can easily plan every detail of your brand’s communication. This week we have introduced three more conditions to our marketing automation tools that will help you convert visitors into satisfied customers.