Offer a great customer experience to existing customers. This sounds so cliche, but your existing customers are your biggest promoters when you play your cards right. Work to generate promoters through customer experience and they will drive traffic to your site. You can do this by assuring that your website it user-friendly, your people are helpful, your product/service works and by providing lots of helpful content on your website that your customers will want to share with others.
Part of the problem lies with ads on mobile. Mobile ads take an average of five seconds to load — about double the time it takes for desktop ads, according to research by the Media Ratings Council. Research from Adobe also found that 80% of marketers don’t have a mobile strategy in place for the next year — a serious point of concern considering that mobile devices now make up 57% of all time spent on digital media, according to comScore.