a/b testing ad exchange Ad exchanges Ad networks ad revenue adsense adsense publishers advertising adx content data driven designs desktop page layouts empirical website design Ezoic google Google Ad Exchange (ADX) google adsense google mobile friendly independent publishing informational websites mobile mobile-friendly mobile ads mobile layout multivariate testing MVT never ending improvement online advertising optimization organic traffic real-time bidding revenue SEO social media split testing tablet page layouts testing traffic usability user experience web development website design website development website layout improvement website layout optimization

The latest research from Google underscores the importance of having a mobile-friendly website. As consumers continue to spend more time on mobile devices, mobile page load speeds are critical to a good user experience. Over 50% of mobile users abandoning sites that take longer than three seconds to load, but most web pages take a lot longer to load, creating a significant gap between consumers' expectations and most businesses' mobile capabilities. 
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