incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.


Hi Brian! I enjoy reading your posts and use as much info as I possibly can. I build and sell storage sheds and cabins. The problem I have is that there are no top bloggers in my market or wikipedia articles with deadlinks that have to do with my market. 95% of my traffic and sales are generated via Facebook paid advertising. Would love to get more organic traffic and would be interested in your thoughts concerning this.

Increase brand recognition. Focus on multiple channels so that people see you in many places. People are drawn to what’s familiar. Familiar = Trust at a very primal level in humans. If they saw you on site A, they may ignore you because they don’t know you. But you’ve created a sub-concious imprint in the mind. When they see you on site B or in a search, they are more likely to click on your site because you seem familiar. This effect is compounded by being more places that your prospective customers are. Your channels of focus will depend on what you’re selling. Some of these channels include Industry Forums, Quora, Twitter, FaceBook, Linkedin, Instagram, Blogs, etc.

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