Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?


Hi Ramsay, great post as always. I have a question on ranking. Does my individual blog post get ranked? Or does my blog website get ranked? By blogging regularly, does it help my blog website ranking? I guess what this equates to is do I spend a lot of time on individual post to rank the blog post high… or blog often and regularly (daily?) so that my blog website ranks high. thanks!
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In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
Thanks for the article Ramsay! I’m wondering how do you think this advice relates to fashion and lifestyle blogs? It sounds logical when reading the information, but I think most of the advice (linking to other bloggers, writing longer posts, updating old posts and finding new key words to target) is hard to apply in a natural way. What do you think?

What products or services are disposable or will expire if they are not sold? Examples of disposable products and services include tickets for whale watch cruises that become useless the moment the ship leaves the dock and winter jackets that become increasingly difficult to sell as summer approaches. Disposable products make ideal premium content coupon incentives.
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While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online.
#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
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As you’ll notice, the most popular parts of these hotspots are bright yellow or orange. If the nav bar links or search field are blue (a much cooler, more subdued color), then there’s something about your site people are not finding useful, or they don’t trust. If embedded links in content are blue, that means visitor aren’t clicked. Why? It could be that visitors are getting the information they want right away and then leaving.
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