PPC is the revolution created by the internet. You need only pay for visitors that click through to your site. This makes a great way of generating leads, due to the accountability factor. You create your campaign, target your visitors with keywords, and budget yourself by bidding on keywords. There is a wide range of campaigns spread out over a diversity of companies: smartyads, findwhat, kanoodle, epilot, enhance, looksmart, and ended up narrowing our focus to one or two well-known campaigns. The industry has few sources that have consistently brought us well-targeted traffic, i.e., Google, & Yahoo or Bing.
It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.
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As you may already know, there are an infinite number of things you can test on your site to help you increase sales. From layout to copy to design, there are limitless combinations of changes that may improve your visitor-to-sale conversion rate. But what's "enough" when you're just starting out? What elements should you focus on testing before rolling out your traffic campaign?
Even though traffic is intrinsically tied to conversation rates, it seems that too many people have a lot of misunderstandings regarding the relationship between these two aspects. For one thing, the size of the traffic you get does not matter If it doesn’t lead to the kind of conversion rate you need. If you really want to earn money from the visitors coming to your site, they need to be of high quality.
Offer a great customer experience to existing customers. This sounds so cliche, but your existing customers are your biggest promoters when you play your cards right. Work to generate promoters through customer experience and they will drive traffic to your site. You can do this by assuring that your website it user-friendly, your people are helpful, your product/service works and by providing lots of helpful content on your website that your customers will want to share with others.
Mobile web traffic has already overtaken traditional desktop web traffic in dozens of key markets. Hundreds of millions of consumers now access the web exclusively via mobile devices. If looking to remain relevant in an era of mobile web access, you need to focus heavily on mobile traffic. Once again therefore, it simply makes sense to buy mobile traffic for the benefit of your business.
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The terms 'expired domains' and 'dropped domains' are very common in online marketing. These are website addresses that have been registered, but then not extended or terminated after the contractual period ended. The domain is then re-released for registration. In most cases, website operators secure their domains for longer than the minimum period of a year by remaining registered with a hosting provider for a longer time.